Privacy Policy

Last updated: [DATE, fill in when published]

Before you publish this: the bracketed items below ([contact email], [legal entity/state], [effective date]) are facts only you can fill in. I can't invent your business's legal details. Have a lawyer give this a pass before it goes live, especially the HealthKit and subscription sections.

Shore ("Shore," "we," "us," or "our") operates the Shore mobile app and the waitlist site at shore.llc (together, the "Service"). This policy explains what data we collect, why, and how you can control it.

1. Information We Collect

Account & profile information

Email address (required to create an account or join the waitlist)
Basic profile details you provide during onboarding (training experience level, goals)

Health & fitness data

If you grant permission, Shore reads your heart rate from Apple Health during workouts to show real-time intensity and help tailor recovery recommendations. Shore does not write any data to Apple Health. This permission is read-only.

Shore also collects data you log directly in the app:

Workout logs: exercises, sets, reps, weights, and session duration
Soreness and recovery check-ins, including which muscle groups you report as sore
Readiness scores calculated from your logged data

Points, levels, and leaderboard data

Shore calculates a points total from your training activity and ranks it against the total points of other Shore users to determine percentile-based levels (e.g., "top 5% of Shore athletes"). This ranking is calculated from aggregate, anonymized totals. Other users never see your individual name, email, or workout details as part of this feature.

Subscription & payment information

Shore Pro is a subscription processed entirely through Apple's App Store using StoreKit and RevenueCat. We do not receive or store your credit card number. RevenueCat provides us with subscription status (active, trialing, expired) tied to an anonymous user identifier, not your payment details.

Automatically collected information

Device type and operating system version, for compatibility and bug fixing
Basic usage data (e.g., which screens are used) to improve the app

2. How We Use Your Information

To create and maintain your account
To generate personalized training plans, readiness scores, and recovery recommendations
To calculate your level and percentile ranking
To process and manage your Shore Pro subscription
To send you product updates and beta/launch notifications you've signed up for (you can unsubscribe anytime)
To fix bugs and improve the Service

We do not sell your personal data. We do not use your health data for advertising.

3. Who We Share Data With

We use the following service providers to operate Shore. Each processes data on our behalf under their own privacy and security terms:

Supabase: hosts our database (account data, workout logs, waitlist signups)
Apple (HealthKit & StoreKit): provides heart-rate read access and processes subscription payments
RevenueCat: manages subscription status and entitlements

We do not share your data with advertisers or data brokers.

4. Data Retention & Deletion

We keep your account data for as long as your account is active. If you'd like your account and associated data deleted, email us at [CONTACT EMAIL] and we'll process the request within 30 days. Waitlist signups can be removed the same way.

5. Your Rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal data, and to object to certain processing. To exercise any of these rights, contact us at [CONTACT EMAIL].

6. Children's Privacy

Shore is not directed at children under 16, and we do not knowingly collect data from anyone under 16. If you believe a child has provided us data, contact us and we'll delete it.

7. Security

We use industry-standard measures (encrypted connections, access-controlled databases) to protect your data. No method of transmission or storage is 100% secure, and we can't guarantee absolute security.

8. Changes to This Policy

We'll update the date at the top of this page when this policy changes. Material changes will be communicated via the app or email where required by law.

9. Contact Us

Questions about this policy or your data: [CONTACT EMAIL]

[Legal entity name and state, e.g. "Shore, LLC, a [State] limited liability company", fill in once formed]